Google Ads is an online advertising platform which allows advertisers to bid to display ads, products, services and other content to web users. Many not-for-profit arts and culture organisations have taken advantage of Google Ad Grants to access free Google Ads spend, providing a brilliant opportunity to increase their web traffic, donations, sign-ups, and sales.
In this session, you will learn:
- How to set up your Google Ads account;
- How to build successful campaigns;
- How to measure success;
- How to use Ad Grants to support your wider strategy.
For more info click here