While most webinar platforms offer similar features, what tends to separate them is the number of attendees allowed in each webinar and the marketing, lead generation, and automation features available.
We researched the best webinar platforms on the market based on ease of use, cost, attendee experience, automation, advanced marketing features, integrations with other software, and more to help you find the right one for your needs. Here are our top picks.
WebinarJam was created by Genesis Digital in 2013 and has become one of the most popular webinar platforms on the market. It’s cloud-based, which means there’s no software to download, and offers a simple, easy-to-use interface for beginners.
What makes WebinarJam our top pick, however, is its ease of use and marketing features. It automatically records a webinar so you can share it with people who couldn’t attend. You can also schedule a one-time or recurring webinar, or create an “always-on” room to go live at a moment’s notice. WebinarJam also lets you schedule reminders and follow-ups via email and text.
The platform has all the features you want in a webinar, including HD video, live chat, private messaging, virtual whiteboards, polls, multiple presenters, Powerpoint and Keynote integration, and YouTube and Facebook Live streaming capabilities. WebinarJam also integrates directly with major email providers and with many other applications through Zapier.
When it comes to marketing, WebinarJam offers customizable registration landing pages that can be split-tested and real-time analytics that let you measure the engagement and dollar value of each attendee. You can even use a pop-up CTA at any point in your webinar so attendees can click straight to your product.
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