Webinars nurture prospects through every stage of the buyer’s journey — and they’re incredibly efficient at doing so. Today’s post is going to feature webinar landing page examples that will help give you inspiration for your next campaign.
On24 reports that the average viewing time of a webinar is a staggering 56 minutes:
At a time when our attention span is less than ten seconds and engaging audiences is harder than ever before, webinars have succeeded in keeping us interested. Data shows that during live webinars, a shocking 82% of users participate in Q&A, 35% engage on social, 24% answer polls, and 22% collaborate, group chat, and respond to surveys:
As more and more businesses start to beef up their webinar marketing strategy with webinar software, it’s becoming increasingly important that they leverage the conversion power of a landing page platform to drive webinar signups.
Why?
While email is, according to On24, the most successful webinar promotion channel, it can’t succeed without a targeted page to convert interested prospects into registrants.
That’s where a webinar post-click landing page comes in handy. It’s designed to communicate the value of registering and attending your webinar using persuasive elements like benefit-oriented headlines, social proof, authority badges, and testimonials.
Learn what to do, and what not to do on yours from our critiques below.
20 Webinar landing page examples to model yours after
(Note: For shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Additionally, many sites A/B test their pages, meaning you may see an alternate version.)
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