Following the general trend towards digital, which has accelerated since the Covid-19 pandemic , interest in webinars has skyrocketed. For those in the know, webinars have been a reliable tool for decades, but if you’re wondering if they could work for your business, or if you just need a quick refresher, read on.
In this article, we’ll explain what a webinar is, give some examples of how they can be put to good use in your business, and help you think about the features you’ll need.
What is a webinar?
The word “webinar” is just a concatenation of “web” and “seminar” - which is the simplest definition: A webinar is simply a seminar (meeting), conducted over the web.
Webinars are usually led by a presenter (or a small group), and attended by a larger group of participants all the way up to thousands. Unlike in a webcast, most webinars can offer participants the opportunity to interact in a variety of ways, including everything from polls, to typed questions, or live participation with video and audio.
The content of a webinar can be comprised of live or pre-recorded audio, video, and other forms of digital content, typically broadcast to attendees by way of a screen-share. As a minimum, webinars commonly feature the voice of the presenter(s) and a powerpoint-style presentation.
What are webinars used for?
Aside from the obvious benefits of digital events - which include easy accessibility, and a drastic reduction in costs (think travel, meeting rooms, equipment hire) - webinars are pretty versatile. Some good examples include;
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