Organizations often use webinars to train their teams, brief clients, and engage with customers. But there's a lot that you should consider before you run one.
A great webinar interests its audience, delivers information, stimulates debate, and promotes action. It should also be a source of valuable feedback.
In this article, we'll look at what you need to do to organize, prepare and deliver an informative, interesting and successful webinar.
What Is a Webinar?
Webinars, also known as online or web conferences, are online learning events that happen in real time. Presenters stream information to participants using videos, images, text, and commentary.
What sets webinars apart from many virtual meetings or online presentations are the different interactive elements that you can use. Participants can communicate with one another or the presenters, and work together in online groups during the event.
This means that a well-run webinar will likely be more engaging, and its content more memorable, than a standard presentation.
Webinars have many features that encourage people to interact and engage in the activities, including slideshows, streaming video, text chat, and interactive whiteboards. You can also share your desktop or screen, and record the session. Webinars can also include:
Live testing: presenters can use polls and multiple-choice questions to gauge how much people are learning during the event.
Analytics: some webinar platforms also use "engagement dashboards." These keep track of the session time and allow presenters to see how many people have chatted or answered questions.
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