With tradeshows, conferences, and events canceled for just about everyone, the new coronavirus — COVID-19 — is forcing businesses everywhere to pivot many of their marketing plans and strategies overnight.
Marketers may be in crisis-mode right now, but the benefits of webinars present a new tactical opportunity. All you need to do is move fast and get your webinar strategy in order to replace the revenue you were generating from areas that are no longer an option.
So, if you’re wondering why you should do a webinar, you’re in luck. We recently recorded a webinar to discuss this opportunity, and offer tips for creating, promoting, and running your very own webinar!
Check out the recorded webinar or the webinar transcription below.
The Benefits of Webinars During COVID-19: Transcription
Good afternoon everybody and thanks for joining us. Let’s hop right in here. We are living in unique times right now. And marketers are scrambling. We need to pivot some marketing activities quickly in order to get results.
So today we’re going to talk about how to pivot your marketing in order to take advantage of the benefits of webinars. The world just turned on a dime, and today we’re going to walk through how you can make that same turn and pivot your marketing.
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