“Wow, and we are live everyone!”
Nobody knew it, but I was as nervous as a sinner in church. Three years ago, I put on my very first live webinar, of which 30 people came to live. It turned out to be a great time (despite my nervousness), and I ended up closing ten sales of my new online course by the end of it.
Translation: I made $1,500 in one hour. I felt as if I found the fountain of youth or something. Ever since that initial webinar, I’ve made $170,000 selling that online course – and the secret to all of it is, you guessed it, my webinar.
There is no better way to sell online courses. Sales emails typically convert at one to two percent, while webinars typically convert at ten to 15 percent. That means if you have 100 people inside your live webinar room, you’ll probably convert ten to 15 of them on your offer. I’ve had some webinars convert at a 30 to 40 percent rate myself.
No matter what the experts might tell you about online courses being dead, just understand that their input is dead wrong. I’ve made more money than ever this year selling my own online course, and I expect e-learning to continue being a viable engine for solopreneurs to make money in 2021 and beyond.
Today, I want to walk you through the real magic, though: my webinar. I want to show you all the tools you need, the structure you should follow, and how to actually close sales by the end of your hour-long webinar.
Strap in, I’m going to reveal pretty much everything.
Why Webinars Actually Work
First, you need to understand why webinars actually work. Webinars are live shows online that people can sign up for and come to digitally. Typically, it consists of one presenter going through some sort of PowerPoint where they teach the viewers something.
Most times there is in fact a sales pitch at the end for a course, a book, coaching, or something else. It’s not like a live call where you can speak with the presenter – you are simply watching from your screen and can comment in the chatbox.
Webinars are incredibly useful sales tools because your viewers can see and hear you. Would you feel closer to a pen pal or someone you do video calls with every week? We trust people we can see and hear – not necessarily a stranger on the internet.
Why not just use an email pitch? Well, a picture’s worth a thousand words, right? How about 30 frames per second for one hour on a webinar? Would a thousand-word email really be more convincing than getting to watch and listen to someone for an hour on a live call?
The fact that we trust people more when we can see and hear them makes webinars so lethal.
The Tools I Use for a Good Webinar
WebinarJam ($499 per year) – WebinarJam is what I use to put on my webinars. If you need something more affordable, you can try WebinarNinja for $39 per month. With that, you’ll get up to 100 live attendees in the room.
Teachable ($29 per month for the base plan) – Teachable is where your online school will actually be hosted. More importantly, though, it’s the place you can accept payments.
Google Slides (free) – I use Google Slides to create my presentation. It’s free!
Deadline Funnel ($49 per month) – This is my secret weapon. It provides urgency by putting a countdown timer at the bottom of your sales page. It’s easy to pair with Teachable’s Sales Pages.
Also, you’ll need a USB microphone and webcam so your audience can see and hear you during the presentation. Any will do. I’ve had a $20 USB microphone for the last three years – that will be fine.
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