Webinar marketing is a vital strategy for B2B businesses and a lot of consumer brands are also turning to it for their own B2C marketing efforts.
Especially right now – with COVID-19 forcing so many businesses to move in-person events and sales meetings into a virtual environment.
Webinars give you the chance to build a more personal relationship with your audience, delve deeper into the topics that concern them and build your brand as a place people can come to for important info.
We’re not here to talk about what makes a great webinar here today, though. Instead, we’re going to run through some of the best webinar marketing platforms available right now to get your own webinar strategy up and running.
We’ll be running through the features, pros and cons of each platform, plus a brief explanation on what purpose each platform is best suited to – everything you need to choose the best webinar platform for your needs.
#1: Demio
Demio is one of the best webinar platforms available today. While many other platforms are outdated and have failed to keep up with the times, Demio offers a modern and powerful platform.
#2: WebinarNinja
Of all the tools in this post, WebinarNinja gives Demio the biggest run for its money.
Used by the likes of AppSumo, BareMetrics and John-Lee Dumas, WebinarNinja have nailed all of the little details that you wished for in a webinar platform
#3: JetWebinar
JetWebinar is another modern option for hosting virtual conferences and webinars.
What’s particularly impressive about their platform is how it handles scale – they claim to have less than 300ms lag for events with over 10,000 attendees!
Having hosted webinars in the past with 50-100 attendees that have a 5-10 second delay, I can attest that this alone earns JetWebinar a place above many more traditional platforms (that are stuck on old technology).
If I’m honest, JetWebinar isn’t the best looking platform, and while it does have most of the key features (like automated webinars, on demand replays, and landing pages), it’s not quite as polished as Demio.
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