What is a Webinar?
A webinar is an online video conferencing tool used to conduct interactive, web-based seminars, meetings, product demos and more.
It’s a scheduled event with a predetermined time and date. Those interested can register for a webinar using their email address, through which they’ll receive a link to access the webinar when it goes live.
Webinars can be a great alternative to physical events. They’re interactive, so attendees can engage with the speakers by asking questions or participating in discussions. Webinars also eliminate the need for renting a venue and save the cost of travel.
When to Host a Webinar
Businesses can host webinars for various different reasons.
However, it’s important to note that webinars might not work for all types of businesses. In fact, research shows that 61% of webinars are hosted by B2B companies while only 17% are hosted by B2C companies.
That said, here are some major reasons why businesses host webinars:
1. Generate leads.
One of the biggest reasons why companies create and host webinars is to generate high-quality leads. Lead generation webinars are usually free of cost to encourage more people to register.
People who actively register for your webinar have already shown a certain level of interest in your business or topic. Their email addresses are truly valuable to you as a marketer as you’d want to engage with them further and nurture them into customers.
2. Educate or instruct.
A large number of businesses use webinars to educate their audience and establish themselves as thought-leaders in their industry.
Webinars are excellent tools for explaining how-tos and instructional guides, or holding a two-way discussion on a relevant topic. You can even repurpose your blog posts into short webinars to turn them into engaging pieces of content.
Visme hosts free educational webinars to help viewers learn more about visual design and marketing. You can register for the upcoming live webinars or watch replays of previous ones.
Webinars can also help you sell online courses. For example, you can hold an introductory session with registrants to get them interested in buying the full course.
3. Give a product demo.
A webinar can be an effective way to shed light on your product or any new updates that you’ve introduced. It does the job of both an educational and marketing tool.
You can show how your product works in real-time, highlight it’s core features and benefits, and address any questions and concerns to help those interested understand it better.
If your product is technical, you can also use product webinars to onboard new users, conduct training and walk them through getting started with it.
At Visme, we have an on-demand webinar that walks people through the basics of using our design tool to create beautiful infographics, presentations and more.
Plus, a product webinar brings all your potential and existing customers in one place, sparks conversation, and ultimately helps you look professional and reliable.
All of this can help you build stronger relationships with existing customers and nurture leads into making a purchase by showing them the potential of your product.
Better yet, conducting product demos online can also help you gather valuable feedback from your target customers so you can further improve your business.
4. Conduct employee training and meetings.
Webinars aren’t just used for marketing purposes. They’re also a wonderful tool for conducting employee training and workshops. This is especially useful if you’re dealing with a large or remote team.
Use this training certificate template to appreciate your employees after the webinar.
You can also use webinars to host team meetings that are interactive and completely remote. Use tools like whiteboards, presentation slides and screen sharing to make the experience even better.
Here’s a meeting agenda presentation template you can use during your team webinar.
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