For many people, the thought of doing a webinar can be a bit intimidating and overwhelming. You know they’re a great way to connect with potential customers, generate leads, conduct virtual meetings, and dozens of other things.
But you have plenty of questions as well. Questions like:
Exactly what is a webinar?
How do you create and host a webinar?
What are webinar best practices?
What things matter most when hosting a webinar?
In this guide, we’re going to walk through the what, why, and how of webinars. Ready?
Let’s get started.
What is a webinar?
A webinar is an online video presentation during which a host(s) presents important, relevant information to the watching audience. A webinar can be done live or recorded ahead of time and then used multiple times (aka an “evergreen” webinar).
What’s the difference between a webinar and any other video online? While there’s not a hard and fast rule, generally speaking, there is an element of training or teaching involved in webinars. The name, after all, is a combination of “web” and “seminar”.
However, as more and more communication happens online, the lines are becoming a bit blurred. Individuals and businesses are using webinars for an increasing number of reasons.
Webinar use-cases
While webinars are often business-centric, they don’t have to be. As webinar software gets more robust and technology improves, the possibilities for webinars keeps growing. The best webinar software has marketing automation built right in. A best practice is also to connect your webinar tool and your marketing automation tool if you have specific needs.
At a minimum, webinars can be used for the following:
Sales demos
Webinars are ideal for sales demos, especially when the product or service is digital. Features can be highlighted, questions can be answered in real-time, and customers can see exactly how a product/service would help their business.
Customer training
Webinars make it easy for customer success teams to create live sessions to answer questions, give tips and tricks and even share some exclusive news with your customers. These kinds of one-to-many training sessions are easily scaled. Customers can watch as you walk them through specific processes and raise any questions they may have.
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