If you’re wondering how to create a webinar, the chances are that you’re already familiar with its relationship-building capabilities.
But, in case you’re not completely familiar, let’s get the 30-second introduction.
A webinar is an interactive online seminar that lets you present virtually to anyone in the world.
You can invite people to attend in real-time, as well as record the presentation and send the replay to those who registered but weren’t able to attend the live event.
Meanwhile, you get to collect attendee information that you can use to conduct personalized outreach.
1. Choose a specific topic
Your webinar can be about anything, but make it about one specific, relevant thing that your audience will find useful.
For example, if you’re targeting people interested in ecommerce marketing, you can host a webinar on SEO in particular.
To find out what will most likely resonate with your audience, try one of these methods:
- Analyze your social media pages. Look for posts and images with the most shares. These will lead you to the content that could convert nicely into a webinar.
- Review your FAQs. Do your customers and prospects always ask the same questions? Identify any gaps in knowledge that you might be able to address.
- Research your customers’ queries: Use a tool like AnswerThePublic to find out what people are asking. Look through the results and choose the questions you could answer through your webinar
2. Select a webinar format
Identifying the best way to present your topic can help you structure your webinar more efficiently. This comes down to choosing a format that will complement your personality and goals. Here are some popular formats:
Presentation
This is one of the most used webinar formats.
Presentation webinars involve a single presenter delivering a PowerPoint presentation with audio or video running in the background. .
3. Pick a webinar tool
There are many paid and free webinar tools you can use to host your webinar.
For example, there’s WebinarJam and GoToWebinar if you’re looking for a well-established platform.
You also have YouTube Live, which allows you to host webinars for free.
Then there are live streaming platforms that allow you to deliver many types of webinars.
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