According to Google, a webinar is a "seminar conducted over the Internet." While that webinar definition is true, a webinar is more than that.
When done correctly, it's a powerful marketing tactic that can position you as an expert in your field. It'll allow you to connect with your audience, train new employees, and increase your profit margin.
What Is a Webinar? (Definition & What It Means)
As mentioned in the earlier webinar definition, a webinar is a seminar conducted online. It allows you to host a virtual meeting without the need to find a suitable physical venue. With a webinar, share your presentation with your audience without physically being there.
Your audience gets the benefit of participating without leaving the comfort of their home. They can simply watch your webinar using their desktop or laptop computer or mobile device.
In most cases, webinars are business-related and are used as an authority-building or relationship-building tactic. Webinars can also be used internally for team meetings, especially if you work with an international, remote team.
A webinar offers the following benefits when it comes to communicating with your audience:
- Interactivity through live chat between the host and the attendees as well as attendees themselves. This not only allows webinar hosts to engage with their audience and build a relationship, but also to improve the webinar based on the feedback received.
- The ability to share your screen and your webcam so your audience can not only see your presentation, but also your face.
- The ability for your audience to ask questions and take part in polls, which is another way to keep the audience engaged throughout the webinar.
- Webinars can be recorded and then repurposed later on as digital products such as workshops and training sessions.
- Webinars can accommodate a large number of participants due to the fact they aren't limited by physical space.
If you've been wondering, "are webinars live," here's your answer. There are two different types of webinars:
- Live webinar. Live webinars happen in real-time and allow for much more interactivity as the audience can ask questions at any time and get an answer.
- Pre-recorded webinars. Pre-recorded webinars have already taken place and are usually offered as a replay. This means the audience can't take part in a live chat nor can they get their questions answered. With a pre-recorded webinar, you can offer several replay times to allow anyone to register and view it at a time that’s convenient for them.
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