Over the past few years, there has been a noticeable growth in the use of webinars to reach out and engage the right kind of audience. One of the recent surveys conducted in a content marketing study found that more than 50% of B2B marketers use webinars in their content marketing strategy.
In an environment that thrives on instant gratification, consumers are looking for instant information and knowledge. As a small business owner, it becomes your responsibility to promote your offerings effectively so that they can reach your target market faster. Webinars come in real handy when it comes to demonstrating the products and your expertise in the field to the prospective customers.
A webinar brings about a certain clarity about the offerings you are extending, inciting a faith in the brand.
Let’s first start with the webinar definition before getting into the types and elements of a webinar.
What is a webinar?
A webinar is essentially a term coined with the coming together of web and seminar. It is a web-based video conference that runs live and uses internet to connect the webinar hosts with the audience from all over the world.
Features of the Webinar
You can organize Webinars for various purposes such as education, business marketing, corporate training, etc. Here are some major features of the best webinar platforms.
Sharing video and presentation
Recording broadcasts to watch later
Desktop sharing as a presenter
Polls and surveys
Webinars can bring the most benefit when used as a marketing channel. They can help you reach a confined audience of unlimited size all around the world. Let us first take a look on to the various types of webinars and in the later part of this blog, we will help you learn how you can use webinars for marketing.
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