What is a webinar? Everything you need to know!

While not a new thing by any means, webinars remain a tried-and-true tactic that drives great results for many companies. What is a webinar? And what kind of companies can benefit from them? Let’s take a look.

A webinar (or web seminar) is a live online conference or presentation. They are generally interactive, with participants getting information, asking questions, and discussing in real-time.

In fact, we’ve done some webinar-style live-streams here at Biteable. As an example, here’s a recorded video of our live talk on making on-brand marketing videos with Biteable.
Many companies use webinars as a way to connect with new customers, demonstrate expertise and build brand authority, or to promote a launch. They may also be aimed at existing customers, for training or onboarding, as an extra value add, or to upsell.

Generally webinars work best for B2B or SaaS companies, bloggers, and small business owners who want to share their expertise.

For e-commerce companies, other marketing tactics tend to work better, though B2C companies who offer bigger-ticket items or services may also benefit from the webinar format.

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