Why should you consider hosting webinars as part of your employer branding strategy? Employer branding webinars are a great way to communicate your employer value proposition and inform of the job opportunities within your organization. From this post, you will learn which employer branding activities you can support with webinars and what kind of webinars your audience will be interested in.
How can a company and its prospective employees benefit from webinars?
You can reach out to your target audience
– people looking for job opportunities on platforms such as Reed.co.uk, Pracuj.pl or LinkedIn, as well as the ones who are interested in your company and have already visited the “About Us” page on your website. You can encourage them to attend a webinar held e.g. once a month. In this way, you weed out those who are not really willing to join your team. At the same time, you add potential candidates’ emails to your list.
You can present your company from several different perspectives
. You can host different webinars for prospective members of your marketing team and for developers who want to join your IT department. No matter what kind of job attendees are interested in, thanks to webinars they can really “feel” the atmosphere of the company. That’s an advantage no traditional job offer, ad or corporate video can give.
People from different departments can be co-presenters
. This will let prospective employees experience the human face of your business. Next time they hear the name of your company it will remind them of real people, not only a logo.
Webinars are, by definition, interactive so you can use multimedia resources to engage your audience
. Conduct polls e.g. to learn what would make them apply for a job at your company. You can also answer their questions on chat or during a Q&A session.
You can record your webinars and upload them to your website
. You can share full-time recordings to let prospective employees access them any time they are looking for information about your company. You can also use fragments as teasers to promote your upcoming online events.
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